New York, NY – Tailored to the lifestyle of today’s modern pet, Mario DiFante and Alexa Cach hosted the first annual Pet Fashion Week NY, on the weekend of August 19th and 20th, 2006. The event attracted representatives from 20 countries spanning 5 continents and included a tradeshow with over 130 national and international exhibitors, several design awards, and runway shows.

In addition to the tradeshow, twenty-eight designers presented matching dog and human couture designs in a runway show that dazzled spectators. The show opened with a black and red gown designed by Jonathan Peters for Les Poochs. Adorning each side of the gown were built-in pockets in which two tiny dogs soundly slept. Other designs to walk the runway included a 50’s style dress with frosted donut hats for dog and owner by Pink Polka Dog; a Las Vegas showgirl inspired line by Gamboa, a wedding gown with an 8-foot train on a black poodle by Emma Rose Design, and innovative and intricately embellished dog coat designs by E.& E. Hallstrom. Highlights of the show included the display of the world’s most expensive dog collar, a $250,000 diamond dog collar designed by Bark Avenue Jewelers, and the launch of Randolph Duke’s pet line, a collaborative between the star designer and Bonesoir Couture.

As Pet Fashion Week’s mission is to provide a platform for designers, manufacturers, distributors, and artists, its organizers also introduced two design awards. The first award, hosted by Lands’ End, drew together six student designers from major fashion universities to compete on the runway for a 5,000 dollar award and promotional exposure. David Napoli currently studying at the Fashion Institute of Technology has presented the award based on the conceptual consistency of his Japanese street fashion-inspired line, Konichiwa Bitches.

The winner of the Media Choice Award, sponsored by Swarovski, was Kimmy Nguyen of DiscoLulu. Kimmy was one of 11 designers competing for a promotional award and a resale permit to buy Swarovski Crystals wholesale for three consecutive years. The winning design included a detailed cameo on a Swarvoski crystal encrusted collar and a sparkling crystal mesh dog skirt with a pink belt.

The product offering of the tradeshow was designed around the needs of today’s modern dog and included the renowned perfume line, elegant dog bedding, canine jewelry, bowls, and the newest pet apparel on the market.

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